Wild Swans is now considered to have one of the best selections of Scandinavian Fashion in London.
Following the success of Wild Swans, Devonshire road, Chiswick – Danish owner, Caroline van Luthje, opened the sister shop in Cross Street, Islington and has now opened the third Wild Swans – in Mill Hill, North London. All three locations have the ‘London Village’ feel – a delightful mix of cutting edge designer boutiques, niche bespoke products and services, fine cafes and restaurants with a relaxed ‘hidden away,’ timeless quality.
The Islington shop has a bright, soothing ambience that reflects contemporary Scandinavian style and sensibility - attracting attention from discerning shoppers and fashion media.
The name comes from the fairytale by Hans Christian Andersen's "The Wild Swans" and perfectly describes the range of Designers as well as the customers "Beautiful, gracious birds with a bit of an edge."
The selection of labels is constantly evolving, a mix of up and coming Designers, with the more established ones. The designs range from romantic to funky and feminine, contrasting with the masculine, allowing for greater individual expression.
The labels include Malene Birger, the award winning Danish Designer, Day Birger et Mikkelsen, stylish Ann Louise Roswald, The feminine Stella Nova, funky Rutzou, girly Muus, the quirky Norwegian Maggie Wonka and affordable CCDK. Other brands are Tara Jarmon, American Vintage and Mauvette Philips.
Wild Swans also has a great range of shoes and boots for A/W from Bili Bi's classic riding boots, Sofie Schnoor's funky boots and shoes and Ilse Jacobsen's practical but trendy wellies.
In Jewellery you will find beautiful contemporary pieces from Danish Julie Sandlau and Jane Konig and Swedish Promise, all with very different styles to suit any occasion and budget.
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Opening hours
Mon - Wed 10.00 - 18.00; Thursday 10.00 - 19.00; Friday 10.00 - 18.00; Sat 10.00 - 18.00; Sun - 12.00 - 17.00
